FAQ - Frequently Asked Questions

Whatever your core business, to generate business and manage your influence, you need to communicate. Communicate with your business, values, products and services, in a way that looks like you and distinguishes you from your competitors. 

The creative agency, or communication agency, is not just there to meet a one-time need as a provider would be. She accompanies you in continuity and is at your side as an advisor throughout the evolution of your business. 

Over time, technology advances, and Inwie digital agency remains in constant sleep to offer its customers the best. 

A digital communications agency is a team able to take charge of all subjects : communication strategy, print, digital, your brand image, data security, your visibility at events, etc. All communication media are part of our spectrum, from the website to the POS. And working with an independent agency allows you to benefit from this 360° accompaniment with flexibility Inwie is the right team for each project according to the client's needs. By choosing a small internal team and many independent stakeholders (about 40 experts will accompany us according to the projects), we free you from a high budget. The agency can then bill only the necessary expertise, and you pay the fair price.

The jobs of the Inwie agency (in bulk): project manager, editor, community manager, artistic director, graphic designer, developer, photographer, videographer, SEO/SEO expert...

Let us share with you our experience in creating websites (e-commerce or showcase sites), digital strategy and print communication!

You decided to be accompanied by a communications agency, and you did the right thing! On the first appointment, we will ask you to brief your project, in order to identify your needs and make you a suitable accompaniment proposal. This brief is none other than a sort of specification which takes into account the context of your request, objectives, your Target, the messages you want to carry and your time and budget constraints.

To succeed in your brief and do nothing, follow these few key steps!

  • Discuss with all upstream decision makers

To save time, it is important to collect the wishes of each of the managers of your company on the project you want to entrust to us. Developing the specifications together will allow you to avoid bad surprises once the project has been made and to have to start all over again, which would cause time and budget imponderables!

  • Be as accurate as possible

Your creative agency needs as much information as possible to accompany you at best. Of course, we will guide you during the first interview by asking you the right questions. But if you detail your starting brief, we will save valuable time. Don't hesitate, for example, to make a benchmark of the projects of your competitors you love and those you don't like in order to refine the spirit of your communication.

  • Synthesize the objectives and deliverables requested

This may seem to be contradictory with the previous point, but not! Your challenge will be to be precise and synthetic. For this, do not hesitate to open your brief on a summary and conclude with a reminder of the objectives and deliverables requested.

  • Present your oral briefing

It's not that we're tired of e-mails, but the written text is willingly accompanied by an oral presentation in order to clarify certain points and ensure that everything was understood as you wanted.  

Digital communication is all the digital tools that allow your company to be visible. This also includes the website (window site or merchant site) social networks, the Newsletters, and digital prospecting. Digital communication can also be internal, thanks to intranet sites and collaborative tools to centralize information and better work together.

Adopting digital communication has become essential today, but why? This allows your company first to be seen, known, visible from everywhere. Your website and social networks are a modern window, of course, but still faithful to the image of your company.

Digital communication is an integral part of your business development plan: it gives you a reputation.

In addition, digital communication allows you to adapt to your competitors and even to differentiate yourself with a tone, a visual identity and a universe specific to your brand.

It is easier to communicate on the Internet because everything is there faster, immediate. With a well-linked digital communication plan, you will publish content tailored to your industry and demonstrate to your target that you are a current, leading-edge player.

By communicating via e-mail and a fortiori on social networks, you can create a strong community around your brand, collect the opinions of your customers and answer them almost instantly, which generates a good brand image, more traffic – and therefore business.

The Inwie independent creative agency is an expert in digital technology and advises you both in your digital strategy and in choosing the tools that will allow you to gain productivity. We accompany you to be better present on the internet and improve your SEO. On permanent watch, we offer you personalized expertise and advice, tailored to the size of your business and your needs.

Inwie is a global communications agency. One of our core professions is publishing.. This is why we accompany you from the strategic stage to reflect on a print communication plan including business cards, magazines, flyers, brochures, book publishing, posters, packaging...

By using our agency, you can count on our advice for the choice of paper, finish, type of shaping and even printer. We work with many professionals whose expertise depends on the format of the file or the quantity desired.

Our support continues in the artistic direction of your print project, namely the design of the finished product, Graphic identity, style. Then, if you wish, we take on as for the digital projects of the design and drafting and translation. 

Choosing an agency rather than launching yourself alone in your publishing project is a choice of complete accompaniment, including negotiating the best costs to the printers. We compare several professionals in order to get the best price for our customer and, from one printer to another, the budget can go from simple to double for the same project!

The Inwie agency accompanies its customers with large volumes up to the BAT, takes care of The numerical control test and checks with the customer and printer for the conformity of the chromium and paper.

Today, your website is a much more eloquent business card than a breaketol because it reflects your brand's DNA. Regardless of the industry in which you work, your prospects will all type your company's name on a search engine before entering into a contract with you. And if you don't have a site, you lose great chances of doing business. 

So making a website is very good, but what kind of site? There are two types: window sites and market sites, or e-commerce.

The showcase site highlights your expertise, your know-how and, if applicable, the history of your brand. This latter information is often useful to convey a little bit of storytelling, i.e. show what is behind your products and/or services. 

The e-commerce site also presents the company, but it adds a online shop (or e-shop) which allows the potential customer to become, in a few clicks, an effective customer. With the online sale of your products or services on your site, you reach a wider audience, without geographical limit or schedule. But the market sites are heavier and require regular management and maintenance. For it to be well referenced, you have to make your e-shop live by feeding regularly. This type of site requires constant update modules, extensions and software to avoid security deficiencies. You will need to think about the ratio between the revenue generated by the site and the investment it requires.

In many cases, businesses primarily engaged in sales have a strong interest in creating a trading site. But accompany yourself with professionals for their management! 

Inwie supports companies in implementing digital communication strategies that highlight their singularity and allow them to position themselves as leaders in their sector. We know that each brand is unique, which is why we take the time to understand your history, your values, and the expectations of your audience to develop tailor-made solutions and differentiate in digital marketing.

It all starts with a in-depth analysis your market, competitors and current position. This is how we identify the strengths and opportunities that can be used to differentiate your brand. The approach of our creative agency is based on innovative strategies adapted to your objectives.

We work in particular on:

  • creating a strong visual identity, with logos, graphic charts, and communication media that reflect the essence of your brand;
  • Digital strategy, which includes SEO/SEA campaigns, engaging content, optimized management of social networks to capture the attention of your audience, but also print deliverables when necessary;
  • the design of different supports High performance websites, intuitive mobile applications, professional videos, etc.

By collaborating with Inwie, you benefit from an expert team that strategic analysis and creativity, in order to make your brand an essential player in your market.

Strategic watch is an essential tool for companies wishing to optimize their communication and remain competitive in their markets. It consists of: collect, analyse and exploit relevant information your environment, your competitors, your industry trends, and your target expectations.

The benefits of strategic watch are numerous:

  • anticipate trends: Through proactive analysis, you can adjust your campaigns and content to meet new customer expectations and industry developments;
  • know your competitors: Identifying the strengths and weaknesses of your competitors allows you to develop powerful actions to stand out;
  • optimize content: watching your audience behaviors and keywords improve your SEO strategy and the relevance of your messages;
  • react In the face of opportunities: an effective strategic watch detects business opportunities or topical topics to integrate into your communications.

At Inwie, we use powerful strategic intelligence tools to monitor weak signals in real time, analyze relevant data, and provide you with concrete recommendations. This information greatly enriches your communication campaigns.

At Inwie, we understand that your company's identity is much more than a logo or graphic charter. That's what reflects your personality, values and positioning on the market. Strong identity is essential for improve brand image and capture the attention of your target audience.

As a creative agency, we apply a comprehensive methodology to create or optimize your visual identity and strengthen your presence.

  • Analysis of your current position
  • Creating or reshaping your visual identity: our branding experts design powerful graphic elements, available on all your media, whether physical or digital
  • Harmonizing your image on your websites, social networks and marketing media
  • Aligned communication strategy

Working with Inwie, you benefit from a personalized approach that values your business, optimizes your visibility and helps you stand out from your competitors. Our goal: to transform your identity into a real lever of performance and fame.

To entrust the web hosting of your site to Inwie and its subsidiary INSWIFT is to guarantee a secure service, efficient and adapted to your needs. We have established strong partnerships with key players such as Wawuwe, Hostinger, Infomaniak, O2switch, OVH and AWS. We manage all technical aspects to ensure the optimal functioning of your site, and offer you total peace of mind

Our services are based on a modern infrastructure that integrates the best technologies on the market, including solutions based on the cloud. This allows Inwie to adapt to the evolution of your accommodation needs. With the cloud, your site benefits from fast access, high availability and ability to absorb peak traffic without compromising its performance

The Security is at the heart of our service. Your data is protected by regular backups and advanced security protocols to avoid any risk of loss, hacking or breakdown. We are constantly monitoring the status of the servers and make regular updates to ensure the stability and reliability of your site

Our accommodation solutions also include: Full maintenance, so you don't have to worry about technical aspects. From domain name management to performance optimization, we take care of everything!

Yes, Inwie specializes in development of mobile applications tailored to meet the specific needs of your company. We design intuitive, efficient and suitable applications for all media, be they smartphones, tablets, or other devices.

Our expertise covers the development of applications iOS, Androidand hybrids. We ensure that each application meets the quality standards of the Apps Stores such as lApple Store and Google Play Store, to ensure a fluid and engaging user experience.

Our mobile app developers define the essential features of your app and develop an ergonomic design that will make its use enjoyable and accessible. We can develop a mobile app for your customers, an internal tool for your teams, or any other innovative service based on app technology.

Of course, our mobile applications incorporate all the features that are essential to users: push notifications, the API integrations, or mode Offline. We are also committed to ensuring post-launch monitoring, with regular updates and continuous maintenance to ensure the longevity of your project.

As an independent creative agency, we offer a wide range of content to strengthen your communication strategy and enhance your brand identity. Our services include in particular:

  • visual identity : we design logos and graphic charters that reflect the essence of your business, to tell a coherent story about all your communication media;
  • webdesign and ergonomics : our designers create aesthetic and functional web interfaces, optimizinguser experience (UX) for your websites and applications;
  • paper and digital media creation of visual presentation tools ( PowerPoint type), header paper design and business cards in accordance with your visual identity;
  • illustrations and photographs : we produce personalized visuals, whether they be unique illustrations, professional photographs or infographics to enrich your marketing and editorial materials;
  • packaging and signage : Inwie develops your design packaging products, your signpost for the salons (kakemonos, PLV, etc.) or clothing of your vehicles professionals;
  • content for social networks We create visuals adapted to different social platforms, promoting the engagement of your audience and the promotion of your brand: photos, videos, reals, shorts, stories, sliders, etc.;
  • printed media : from design to printing, we realize brochures, flyers, posters, greeting cards, press announcements and other documents, by advising on formats and materials for optimal rendering.

Inwie supports companies in optimising their SEO search engine (Search Engine Optimization, i.e. natural SEO) and SEA (Search Engine Advertising, i.e. paid SEO). This support ensures better visibility on search engines and attracts qualified traffic. Our mission: to help you optimize your Google positioning and to stand out from your competitors online.

For the SEO, we propose a comprehensive and tailor-made strategy. This includes writing optimized content with relevant keywords, well worked meta tags, an internal meshing studied... But that's not all. The technical performance of your site is also a data taken into account by the search engines, which is why we develop a coherent structure that will guarantee effective indexing. By keeping up to date on Google's algorithms, we ensure that your site is well positioned on strategic queries related to your activity.

As regards the SEA, Inwie designs and manages effective advertising campaigns on Google Ads and other platforms. These targeted campaigns allow you to maximize your return on investment (ROI) through attractive announcements and specific audiences. We continuously monitor campaign performance and test different messages to ensure optimal results.

By combining SEO and SEA, Inwie offers an integrated approach that improves your long-term visibility. Strengthen your organic presence, generate immediate conversions and exit the lot with a well studied SEO strategy!