Today, having a website and being present on the internet has become absolutely essential for businesses. This proved all the more essential in 2020, with the covid crisis. Many companies have been hit hard and have had to slow down or even stop. Only solution to continue its activity despite containment or restrictions: digitize.
State aid for digital transformation
Create a website, capture digital tools, animate your community... All this doesn't make any sense! This requires time, skills and equipment. Smaller firms, when they are not yet digitised, may then face some problems in completing their digital transformation.
In order to support traders, the French state offers various aids for this digital transformation.
The main aid is 500€distributed in January 2021 to help closed businesses digitize their business. The purpose of this aid is to cover all or part of the costs of creating and hosting a website.
Another aid for digitalisation proposed by the state, the France Num initiative, which proposes a digital chequeIt is aimed at SMEs and SMEs with a digital transformation project. To support them, France Num offers companies a diagnosis and an action plan, followed by a training-action scheme provided by digital experts. Throughout their digital transformation, companies are accompanied by professionals. Loans may also be offered under this scheme.
Digital transformation: benefits and challenges
Regardless of your business and the size of your business, it is now important and essential to have a website and be present on the web. The first step in digital transformation is obviously the creation of a website. It allows you to present your business, make yourself known to potential customers and be more easily reachable. In some cases, it can also become a real source of additional income!
For a service provider, a showcase site will allow you to present your services and services offered, but also to be contacted by any interested person.
For traders, an e-commerce site will prove particularly advantageous since it offers you the possibility to sell online. In this period of health crisis, it is a highly appreciated and requested solution since it makes it possible to remedy the closure of establishments and the restrictions put in place.
Many possibilities
Many institutions, forced to close down, have in recent months had to rely on digital technology to continue their activities. Online orders, click and collect, home delivery... Shops and restaurants have had to innovate to develop their turnover in this exceptional period. To keep in touch and maintain a link with its customers, being present on social networks and through mailings and newsletters is just as important! Today, we know, everything goes through the internet: search, opinions, contact... To develop its business and not miss any opportunities, a company must take care of its online presence and visibility.
You will understand, nowadays, having a website, being present and visible on the Internet is essential. In the face of the covid-related health crisis, the French state offers various aids to help and support companies in this digital transformation. Aware of the importance of digitization, our communication agency vlisten, advise and accompany you in all stages of your digital transformation. Our experts can offer you many solutions tailored to your business, budget and needs.