Instagram is in the top 5 favorite social networks in the world. In recent years, the platform has evolved significantly, becoming a real lever for businesses. Among other things by developing Instagram Shopping, in 2018. Indeed, 64% of users purchased via Instagram in 2021. Revenues generated amounted to almost $500 billion. In France, more than 22 million users are on the platform. These are impressive figures, but now all brands can develop their business via Instagram. Especially since its use is free.
So how does Instagram Shopping work? What are the benefits? Finally, what are the tips for selling well on Instagram Shopping?
How does Instagram Shopping work?
Instagram allows companies to tell their story and develop a community, but also convert it into customers. Once the instagram account is in business, there are many possibilities to increase the visibility of a brand. It becomes a real showcase and a must-have sales channel.
Instagram Shopping, has an incredible advantage: your customers can buy directly. A huge gain of time that must be taken into account in our time when everything is going very fast.
In reality, the operation of Instagram Shopping is simple. Besides, we have all seen an advertisement for a product. When we navigate on our news feed, we see some photos with a very discreet icon that represents a basket. It is located at the bottom left of the photo. By clicking on the photo, we arrive on a page generated via Instagram. It acts as an intermediary between the platform and the brand's website. We find the image of the product concerned, the name, the price and a small product description.
The person can go directly to the advertiser's website to buy the product via facebook pay. Payment is made in a secure and very easy way. If he hesitates, turning back, he returns to Instagram. It is therefore these direct links between the platform and the brands. An optimized system that accelerates the process and allows a faster transition to action.
Internet users now spend a lot of time on social networks. Thus, it is essential to be visible, on the one hand, to reach new customers. In addition to visibility, the Instagram store is clearly an ideal place to increase sales.
How to use Instagram Shopping to increase sales?
To configure Instagram Shopping, you must have passed your account in « enterprise ». To do this, it is necessary to have a catalogue of products for sale via facebook or another partner channel. (Google Shopping, Shopify, Woo Commerce, etc.). Then the application must be up to date and the account must already count 9 posts. These are the first things to do before anything else.
What are the tips to help with visibility and sales?
Facebook and Instagram are connected, everything happens via the business suite which is an indispensable tool for selling on these two networks. Indispensable and very effective, too.
On Instagram, tips are needed to convert and increase the reputation of a brand.
– Tagging products: When we create a publication, we can put tags to identify our products. This option allows you to put before your catalog via your posts. This feature is at the stage of the legend. 5 products can be tagged. Then the platform will create the link to the catalogue. Internet users will have direct access to the products presented.
– Make sponsored ads: This feature is very effective, since we can target the users we want to touch. For example, we define an age group, a type of work, etc. That's how our feed generally holds ads that fit our lives.
Instagram Shopping is an efficient and easy to use tool. Besides, the functionality is free. Once we master it, publications generate new subscribers, visits and especially sales. Internet users have access to information without having to look for it. This is a very important element today and will be even more so tomorrow with future generations.