How to boost an internal communication strategy?
Internal communication is an essential element of a company's success. It keeps employees informed of the company's objectives, organizational changes, and their role in achieving these objectives. A good internal communication strategy can improve employee productivity, collaboration and engagement. However, if the [...]
Summer holidays: don't forget to save your data before leaving!
The holidays are approaching, the offices are empty, the mailboxes are on standby... and it is precisely during this period that technical incidents can arise. Hard disk that looses, computer forgotten on a train, cyber attack for an extended weekend, loss of access to a site or client base... There are many examples. [...]
When the boss puts his mark in danger: the example Tesla and the lesson to remember
In a hyper-connected world, the image of a manager is inseparable from that of his company. Each declaration, each public statement, can impact the perception of the mark and, by extension, its economic value. The recent example of Elon Musk and Tesla perfectly illustrates this reality: a leader can be the greatest asset of his [...]
How does Nike, Adidas, New Balance and Puma talk to Generation Z?
Generation Z, it's clear, it's the audience to seduce today. These kids want real, committed brands, tailor-made, and a good dose of fun online. So how does Nike, Adidas, New Balance and Puma manage to capture them? We're telling you everything! Nike: Stories that inspire and [...]
How do big brands impose during the Christmas season?
Christmas is much more than a party: it's a key moment for brands. Synonymous of generosity, magic and conviviality, this period represents a unique opportunity to engage consumers while boosting sales. But in a highly competitive environment, how do major brands succeed in distinguishing themselves? Emotion, in the heart of [...]
CSR: Invest in the future of your business
CSR is not an option, it is a necessity. It is an approach that transforms companies into responsible and committed actors, able to respond to the societal and environmental challenges of our time. Why is CSR beneficial to your business? Strengthen your brand image: Today's consumers are increasingly [...]
How do young people use social networks today?
Most popular platforms among adolescents Introduction Today, social networks play a central role in the lives of young people. Having grown up with these technologies, they naturally master them and use them daily for various activities: viewing videos and photos, publishing content or discussions with friends. [...]
Artificial intelligence and its impact on the profession of photographer and retoucher.
In our agency, we share offices and collaborate regularly with photographers and editors. They clearly see the changes brought about by the integration of AI into their working methods and recognize the importance of adapting to its new tools to automate and simplify tasks that were previously tedious. They recognize a gain of [...]
Deploy a Marketing Strategy for Nano, Micro, Macro and Top Influencers
In the vast world of digital marketing, influence marketing emerges as one of the most effective weapons for brands wishing to engage their audience on social networks. In the era of platforms such as Instagram, YouTube and TikTok, influencers shape authentic and captivating content that resonates with their subscribers. However, to fully exploit [...]
Publication Hubspot 2023
Hubspot offers us an analysis of key trends to optimize your publications on major social platforms such as Linkedin, Instagram, Facebook, and many others. By providing relevant insights and sound advice, this document is an interesting resource for your business if you are looking to strengthen your online presence. Discover the latest [...]